Strategy AND Policy

I have been thinking a bit lately about social media and what we need to move social media forward in nursing.  Even after 7 years of being a Tweeting and Blogging nurse I still hear stories of social media being shot down, of employers and universities emphatically urging nurses and student nurses to steer clear of any social media; I still hear people poo-hooing social media and saying “it’s a fad”; and I still get incredulous looks when I put the idea on the table that social media has a role to play in our professional lives.  So lets clear this up here and now … social media is here to stay.  Take a look at the timeline below …

social media timeline

… and just take a moment to reflect on the fact that social media has been around for quite sometime now …..

….. yep !

Social media is not going away! Isn’t it about time we realised that ? Social media is no longer new! Isn’t it about time we realised that? Social media plays a huge part in modern life and can be of huge benefit to nursing! It’s definitely time we realised that!

It’s time to think about social media and how we can use it moving forward in nursing and although many healthcare settings have a social media policy (which don’t get me wrong is a fab thing) how many healthcare settings have a social media strategy? How many of us are looking forward and strategically thinking about how we want to shape nursing and how social media can help, support and drive that ?

policy vs strategy

I think that we need not only social media policies but also social media strategies and the two, even though at first glance seen to work in opposition, will help to create a balance that can drive forward the brilliant professional tool that social media can be.

Social media is not new, it’s firmly established .. so lets start setting guidelines and setting goals … and then I believe that nursing can really start to unlock the potential that social media has to be a productive item in our professional toolkits.

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